Google Rolls Out New Menu in Google Search with Icons

The new search menu now includes icons in addition to regular search category names like News, Images, Shopping, Flights, Videos, and more.

Google new search menu

The change was reportedly first seen in March this year when Google was found testing the new look with a limited set of users.

The tweaked Google search page, which seems to have started rolling out broadly earlier today, is now seemingly live for everyone.

Further, Twitter is full of user reports from across the world about the tweaked Google search page.

Search Engine Land was also able to confirm from Google that the new design is indeed live for searchers today.

We have seen reports from UK, Austria, Germany, Latvia, Indonesia, Australia, US, and more.
According to the website, Google has been testing the latest design since March this year.

The latest change doesn't really impact the functioning of the Google Search page and is primary a visual change.

It is unclear why Google has added these icons now as they don't seem to add any value and just clutter the otherwise cleaner design.

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