APPLE BUYS AI STARTUP THAT ENABLES THE DESIGN AND PUBLISHING OF VOICE APPS

Apple has acquired a San Francisco-based artificial intelligence startup called PullString.

This could help Siri better compete with Alexa.

APPLE BUYS AI STARTUP THAT ENABLES THE DESIGN AND PUBLISHING OF VOICE APPS

Pullstring was founded in 2011 by a group of former Pixar executives, and originally was used to power interactive voice apps for toys (including Hello Barbie in 2015).

Later, its approach with the introduction of such IoT products as Amazon Echo and Google Assistant.

Voice is seen as one of the next big things and Apple has been way behind both Google and Amazon in terms of adoption and being open to developers.

Making it easier to write voice apps combined with a more open Siri could help close the gap, even though both Google and Amazon continue to invest heavily in voice.

Apple could be acquiring PullString to help accelerate the growth of Siri-powered apps.



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